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Image by Warren Umoh
Image by Warren Umoh

Social Media Auditing 

Social Media Auditing is a systematic examination and analysis of a website's presence across various social media platforms. This process involves evaluating the effectiveness of the existing social media strategy, assessing engagement metrics, and ensuring alignment with overall brand objectives. Through a comprehensive review, businesses can identify strengths, weaknesses, opportunities, and threats in their social media approach, allowing for strategic adjustments and optimization. The goal is to enhance online visibility, audience engagement, and overall brand impact in the dynamic landscape of social media.

Social Media Auditing 

Comprehensive Study & Auditing of Pre-existing Accounts

 

Competitor Landscape Analysis: Unraveling Market Insights and Strategies

We conduct thorough research and analysis of pre-existing accounts and statistics, as well as in-depth studies of the target market and competitors' strategies. This is done through identifying competitors, conducting research on each one of them through their websites, profiles, as well as their marketing efforts to find overall gaps in the market.

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We then conduct a social media analysis, after which we assess the search engine optimisation strategies employed by them for each page. We explore our competitor's paid advertising campaigns, and conduct a content analysis.

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Visualising Insights: Data Categorization and Charting for Enhanced Understanding

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SWOT Analysis

Our in-depth analysis culminates in a comprehensive SWOT assessment, pinpointing opportunities for capitalization and leveraging your company's strengths while addressing weaknesses. By identifying market gaps, we'll guide your focus to strategic areas for optimal growth.

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Determining KPI's

Key Performance Indicators (KPIs) are essential metrics for evaluating a digital marketing company's performance. Tailored to your specific needs, our analysis establishes these KPIs, revealing your current position and defining precise goals within designated timeframes. Some common KPIs we employ include the following ; 

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Website Traffic 

  • Total website visitors: Measures the number of unique visitors to the company's website.

  • Traffic sources: Tracks where website trac is coming from, such as organic search, paid advertising, social media, or referral sources.

  • Page views: Measures the number of pages viewed per session, indicating user engagement and website navigation.

 

Conversion Metrics

  • Conversion rate: Measures the percentage of website visitors who take a desired action, such as making a purchase, filling out a form, or subscribing to a newsletter.

  • Cost per acquisition (CPA): Measures the average cost incurred to acquire a new customer or lead.

  • Return on Investment (ROI): Evaluates the profitability of marketing campaigns by comparing the revenue generated to the cost of marketing activities.

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Engagement and Social Media Metrics

  • Social media followers/likes: Measures the number of followers or likes on social media platforms, indicating the company's social reach and influence.

  • Engagement rate: Calculates the percentage of social media followers who actively engage with the company's content through likes, comments, shares, or clicks.

  • Social media reach: Tracks the total number of users who have seen the company's social media content.

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Email Marketing Metrics

  • Open rate: Measures the percentage of email recipients who open the company's emails.

  • Click-through rate (CTR): Measures the percentage of email recipients who click on links within the emails.

  • Conversion rate: Tracks the percentage of email recipients who take the desired action, such as making a purchase or signing up for a webinar.

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Customer Retention and Satisfaction

  • Customer retention rate: Measures the percentage of customers who continue to engage with the company's services over a specific period.

  • Net Promoter Score (NPS): Evaluates customer satisfaction and loyalty by measuring the likelihood of customers referring the company to others.

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Cost Metrics

  • Cost per lead (CPL): Measures the average cost incurred to generate a single lead.

  • Cost per click (CPC): Measures the average cost incurred for each click on digital advertising campaigns.

  • Cost per thousand (CPM): Measures the cost of reaching 1,000 users through display or video advertising.

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Our expertise lies in performing comprehensive social media audits to evaluate and optimise clients' online presence. By examining account performance, market trends, and competitor tactics, we provide valuable insights and actionable recommendations to enhance social media strategies and drive better results. 

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